IPB seeds (LEBU S.R.L.) is a market leader in Uruguay, operating for the last 25 years in the development and sales of grain, silage and forage sorghum seed.

FERRERE advised Nuseed on its setting up in Uruguay and throughout the process of seeking the best alternative for establishing a strategic alliance with IPB Seeds, as a way to boost Nuseed’s entrance into the country. The process was initiated in May 2013. After several months of on-going negotiations, Nuseed and IPB Seeds partners´ decided to structure the transaction as a strategic exclusive alliance in Uruguay for the production, distribution and development of sorghum hybrids.